Can you work white-label, without my client knowing?

Absolutely — and it’s how most agency partnerships work. I operate under your brand, communicate only with you (not the end client), and sign NDAs as standard. Your client relationship remains entirely yours.

How do you handle revisions and scope changes mid-project?

Agreed scope is documented in writing before work begins. Revisions within scope are handled at no additional cost. If scope genuinely expands, I flag it early and we agree the approach together — before it affects the timeline or budget, never after.

Do you use page builders like Elementor or Divi?

Not Elementor or Divi — those introduce significant performance overhead that works against Core Web Vitals and SEO. My builder of choice is Bricks Builder, which generates clean, semantic HTML without the bloat. It gives clients a genuinely intuitive visual editing experience while keeping the codebase lean and fast. For projects where Gutenberg’s native block editor is a better fit — typically more content-heavy editorial sites — I build custom block libraries instead. Either way, the decision is always driven by what serves the project best, not habit.

What do you need from me to give an accurate estimate?

A project brief, design files if available, the required feature list, and any technical constraints. The more context you share up front, the more precise — and reliable — my estimate. I always prefer to ask more questions at the briefing stage than to discover issues mid-build.

Can you work within our project management tools and communication channels?

Yes. I adapt to your toolchain — whether that’s Basecamp, Notion, ClickUp, Asana, Trello, Linear, or Slack. I slot into your workflow rather than asking your team to learn a new one.

Do you offer retainer arrangements for ongoing development?

Yes, and these tend to be the most productive partnerships. A monthly retainer gives you predictable access to senior development capacity — ideal for agencies with a steady pipeline of WordPress work or ongoing client feature development.

What's the best way to start working together?

A 30-minute call where you walk me through your current setup — your typical project types, current dev capacity, and what a great partnership would look like for your agency. No pitch, no pressure. Just an honest conversation about fit.

Freelance WordPress & WooCommerce Developer

your agency can rely on.

I partner with web agencies, designers, and freelancers who need a senior WordPress developer they can trust with their clients' projects. Clean code, precise delivery, zero surprises.

Schedule a Project Consultation See my development process →

Web Agencies

Scale your delivery capacity with a senior dev who integrates into your workflow, and keeps your clients happy.

Marketing Agencies

You focus on strategy, campaigns and client results. I handle the technical build and delivery of your clients WordPress website.

Designers & Creatives

You create the vision — I bring it to life in WordPress with pixel-precise fidelity and code that’s as clean as your designs.

60+

Projects Delivered

8 yrs

WordPress Focus

100%

On-Time Delivery

NDA

White-Label Ready

Why Partner With Me

Built for Agencies. Designed Around Your Workflow.

Every great agency partnership rests on three things: the work is excellent, communication is clear, and deadlines are respected. That's not a promise — it's the operating standard.

Your Reputation Is Safe With Me

When you bring me into a project, your name is on the line. I operate with the same professionalism your clients expect from your agency — no shortcuts, no excuses, no surprises.

Delivery You Can Plan Around

Milestones are real commitments. I scope thoroughly, flag blockers early, and communicate proactively. You'll never be chasing me for an update the day before a client presentation.

Code Your Team Can Own

No black boxes. No "only I can maintain this" traps. I write documented, standards-conformant WordPress code that any developer can pick up — preserving your team's long-term autonomy.

Two Core Services

Whatever the Brief, I've Got the Build.

Whether your client needs a polished institutional site or a complex commerce platform, I have the depth to deliver both — without compromise on either.

Start a Conversation

WordPress Development

WordPress Development: Institutional Sites, Blogs & Portfolios

For clients who need a fast, structured, professionally built web presence. I translate your design into a WordPress site that loads fast, ranks well, and your client can manage independently.

Custom theme development from Figma, Adobe XD, or any design file
Gutenberg block library — custom blocks built to your design system
Performance-optimised: Core Web Vitals 90+ as standard
Technical SEO foundation: schema, sitemap, canonical, meta architecture
ACF-based flexible content for intuitive client editing
WPML / Polylang multilingual support
WCAG 2.1 AA accessibility compliance
CMS training and full client handoff documentation

WooCommerce & Complex Platforms

WooCommerce Development: E-commerce, LMS & Complex Platforms

For clients with serious e-commerce ambitions or education platforms. I architect and build WooCommerce and LMS solutions that serve real business goals — not just functional prototypes.

WooCommerce store architecture — products, variations, subscriptions
Custom checkout flows engineered for conversion
Payment gateways: Stripe, PayPal, regional and B2B providers
LMS platforms: LearnDash, LifterLMS, Tutor LMS
Membership sites with content gating and access tier management
Multi-vendor marketplaces and complex booking systems
Third-party API integrations: CRM, ERP, email, shipping, fulfilment
High-traffic performance architecture and server-side caching

How We Work Together

A Partnership That Fits Into Your Process.

I adapt to how your agency works — not the other way around. Full project ownership, dev-only execution on your designs, or overflow capacity on busy sprints: we’ll find the model that serves you best.

You Brief Me, I Ask the Right Questions
Share the project scope, design files, and client context. I'll return with focused clarifying questions that show I've understood the brief — and flag anything that could cause issues before work begins.
Agreed Scope, Timeline & Milestones
You receive a written scope and milestone plan. Costs and timelines are locked before a single line of code is written. No silent overruns, no scope creep surprises.
Phased Delivery with Staging Access
You review progress on a staging environment at each milestone. No big-reveal launches. No last-minute panic. A structured, transparent build process from start to finish.
Clean Handoff — Or Ongoing Support
At launch, you receive clean documentation and a tested codebase. For agencies with ongoing needs, retainer arrangements are available and built around your workflow.

Project Standards

What Every Build Includes as Standard.

These aren't extras to negotiate. They're the baseline for professional WordPress development — and why agencies trust me with their best clients.

Performance Optimisation

Core Web Vitals-optimised builds. Image compression, lazy loading, server-side caching, and CDN setup are part of every project — not optional add-ons.

Security Hardening

SSL, login protection, file permission configuration, and vulnerability hardening done before any site goes live. Delivered secure from day one.

Technical SEO Foundation

Schema markup, XML sitemaps, canonical tags, robots.txt, and Google Search Console setup — so every site is search-ready at launch.

Documented Codebase

Inline comments, structured file architecture, and clear naming conventions. Any competent developer can maintain or extend the work without calling me first.

Staging Environment

All development on a dedicated staging environment with version control. Nothing touches production until it's tested, reviewed, and signed off.

Full Handoff

Technical documentation and a recorded walkthrough so your client manages the site confidently — reducing the support burden on your team after launch.

Right fit

Where This Partnership Works Best.

Good partnerships start with honest alignment. Here's where I add the most value — and where I'll tell you directly that someone else might serve you better.

This works well when…

It's probably not the right fit if…

What Partners Say

The Kind of Work That Speaks for Itself.

After various other freelancers accepted and then couldn't do this job, Astrit was prompt and did the job perfectly. Wouldn't hesitate to use again or recommend to others.

Rick Kirton

Graphic Designer

Astrit got this job done extremely fast, and very reasonable. He went beyond what was expected and made additions to the code that made it even better. Extremely impressed and I would highly recommend him for further dev work.

Fraser MacLachlan

CEO - AdStockMedia

Very happy with the service, Astrit over delivered and provided unwavering help and support throughout the project. I will continue to use Astrit for all my future projects.

Shaun B.

Web Designer

Just wanted to share my opinion about xhtmlcoding.com and their service, 3 days ago I contacted them after seeing one some post that they offered coding services, by that time I had nothing more than a rubbish PSD file. Within less than 24 hours they had a full framework built up for me..

Rea Maor

I needed a new blog theme, something that everyone else wouldn’t have because I’d rather pay for something that’s unique than to settle. I got directed to xHTML Coding and my experience was fantastic.

Greg Hickman

His professionalism mixed with a personal attitude made this one of my best experiences in dealing with coders, and he even gave me a nice discount for an innocent miss-communication…which shows the morals his company is based on.

Daniel Barr

Common Questions

Before We Talk — A Few Honest Answers.

Can you work white-label, without my client knowing?
Absolutely — and it’s how most agency partnerships work. I operate under your brand, communicate only with you (not the end client), and sign NDAs as standard. Your client relationship remains entirely yours.
How do you handle revisions and scope changes mid-project?
Agreed scope is documented in writing before work begins. Revisions within scope are handled at no additional cost. If scope genuinely expands, I flag it early and we agree the approach together — before it affects the timeline or budget, never after.
Do you use page builders like Elementor or Divi?
Not Elementor or Divi — those introduce significant performance overhead that works against Core Web Vitals and SEO. My builder of choice is Bricks Builder, which generates clean, semantic HTML without the bloat. It gives clients a genuinely intuitive visual editing experience while keeping the codebase lean and fast. For projects where Gutenberg’s native block editor is a better fit — typically more content-heavy editorial sites — I build custom block libraries instead. Either way, the decision is always driven by what serves the project best, not habit.
What do you need from me to give an accurate estimate?
A project brief, design files if available, the required feature list, and any technical constraints. The more context you share up front, the more precise — and reliable — my estimate. I always prefer to ask more questions at the briefing stage than to discover issues mid-build.
Can you work within our project management tools and communication channels?
Yes. I adapt to your toolchain — whether that’s Basecamp, Notion, ClickUp, Asana, Trello, Linear, or Slack. I slot into your workflow rather than asking your team to learn a new one.
Do you offer retainer arrangements for ongoing development?
Yes, and these tend to be the most productive partnerships. A monthly retainer gives you predictable access to senior development capacity — ideal for agencies with a steady pipeline of WordPress work or ongoing client feature development.
What's the best way to start working together?
A 30-minute call where you walk me through your current setup — your typical project types, current dev capacity, and what a great partnership would look like for your agency. No pitch, no pressure. Just an honest conversation about fit.

Let's Build Something Your Clients Will Be Proud Of.

Whether you have a project starting next week or you’re thinking ahead to future capacity — the best time to establish a development partnership is before you urgently need one.

Book a 30-Minute Call

Free · No obligation · NDA available